Best Google SEO Practices – How to keep Google happyUtpal
How to keep Google happy
Keep your users and Google happy using these 10 Google SEO practices. Find out what you need to do in order to gain the respect and love of the premier search engine.
Best Google SEO Practices
So, what is the secret formula that can get you 1 million visits from Google and how can you make sure that your website adheres to Google’s best standards and practices?
1. Original and Unique content
If there is any chance of you getting traffic from Google then it is a must for you to have original, high quality and unique content published on your website.
As a general rule of thumb content creation usually takes almost 70 percent of the time you spend in designing your website. In a lot of ways, content is a versatile medium that can help your business be in any industry. Content gives meaning to a website giving you a chance to earn customers.
2. Engaging Content
Publishing original and unique content is the first step but it’s not enough. Your content needs to be impactful in some meaningful way to be truly engaging. It means standing out and the only way to do that is through user engagement which can be described as on page comments, shares, likes, tweets, etc.
Why is this important?
It is more than clear that social signals (comments are a social signal as well) have started to play a more important role when it comes to ranking in google and second consider the following example. Two web pages on the same subject, but on different websites, compete for one of the top positions in Google SERPs for a particular keyword. One of the pages has a few 100 comments, another 100 odd likes and a few tweets in comparison to the other which has no comments or social media mentions.
Other things being equal, what do you think which of the pages deserves a better ranking? I think the answer is more than obvious and the reason behind it is that user engagement is a signal that, that particular page is important for users.
Since search engines want to include web pages in their results that help users and thus are most likely to select the page that is proven (through the user engagement) to be more important.
3.Good titles and descriptions
If there is one thing that Google mentions every time when they talk about SEO, it is the importance of having good titles and descriptions.
The general guidelines are:
- Characters with 70 in length or less must be used in titles
- Descriptions should be less than 160 characters
- Titles and descriptions should be unique for each and every page on your website
- There is no need to stuff keyword titles or descriptions
- To get local customers, optimize your titles and descriptions both for local SEO
4. Demonstrate your expertise
Google has been looking for trusted sources, if your professional background and experience make you an ‘expert’, then you need to demonstrate that in your website. Your content’s quality should reflect that you are an expert on the topic.
Also, you may need to understand that the web is no longer anonymous. So you need to show who you are, what you do and why your readers should trust you.
If you can convince people to trust you, Google (and other search engines) will trust you as well.
5. When it comes to On-page SEO, Give your 100%
On the page, SEO is a term that describes everything that needs to be done on the website itself so that it is optimized for search engines. It is not difficult to have an SEO optimized website and is hands down the first check you need to do when evaluating your overall internet presence.
Before doing any kind of promotion, correct your on-page SEO so that your website’s foundations are in good shape.
6. Never violate Google webmaster guidelines
Although Google is trying to give webmasters feedback when their guidelines are violated (through webmaster tools) so that you can take corrective actions, it is better not to violate their guidelines in the first place.
Violation of webmaster guidelines can happen when you are not familiar with the guidelines like you do something that violates them without knowing it and second you know that you are violating the guidelines but you are doing it believing that this way will get your more traffic and faster results.
Spend some time on reading the google webmaster guidelines and avoid trying shortcuts or ‘too good to be true’ tricks you may read online to stay away from unwanted troubles. Be patient and do things according to their rules and good results will follow.
7. Keep your website fresh
Google loves fresh, optimized content and up-to-date websites. Give a reason to google to differentiate your website from the competition by providing high-quality content on a regular basis.
Content freshness is a Google SEO factor and this is not something that is assumed or predicted but it is included as one of the three most important tips in their on-page SEO guide.
How often you update your website depends upon the niche, competition and content type. For instance, if you are running a laptop reviews website, you need to have reviews about the latest models as well to show Google that you are in sync with the latest updates in your niche.
8. Forget about link building
To say it with some simple words, link building is a thing of the past and not only it cannot help your website achieve better rankings in Google but it can do more damage than good.
So is Google not using links as a ranking factor? Absolutely not, Incoming links are still important and play a very important role in Google SEO but what you want is natural links and not artificially created links.
The best way to distinguish between the two is the following: A natural link is placed by a webmaster or blogger to help their readers find out more about a subject or add value to their existing content. An artificially created link is anything else that does not fall in the definition of a natural link.
So, if you guest post on a low-quality website for the purpose of getting a link in your author bio, that’s a bad link. Paying or exchanging links with other webmasters is also a bad link.
9. Promote on social media
Google does not say that which extend social media networks influence rankings, though they have suggested many times that one of the best way to promote a website is through social media networks. If you follow the google webmaster videos, you will notice that they mention social media as one of the most appropriate ways to promote a website.
Do not forget that social media promotion will also increase user engagement with the content, promote brand awareness and usually is a great way to let other webmasters know about your content and get more natural links.
10. Stay in sync with the latest trends
One of the ways to take full advantage of Google SEO is to stay in sync with the latest developments. Google’s quality team is making more than 500 changes per year in their algorithm to give the users the best experience thus it is advised that you follow their steps to avoid any kind of backlash or unpleasant surprises.