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Basic
Rs.499
Module I
Introduction to IMC
Information required for communication campaign
Communication Agencies
Decisions Required for an effective communication campaign
Building customer bases brand equity
How to run a successful marketing communications campaign
All About Branding
Advertising Agencies
Skill Required for Advertising Agency
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Turbo
Rs.2499
Module I
Introduction to IMC
Information required for communication campaign
Communication Agencies
Decisions Required for an effective communication campaign
Building customer bases brand equity
How to run a successful marketing communications campaign
All About Branding
Advertising Agencies
Skill Required for Advertising Agency
Module II
Communication with Customers
Communications Budget
Steps for Effective Communication
Customer Decision Making Process
AIDA Model
Hierarchy of Effects Model
FCB Grid
Determining marketing communications budget
Relationship between communications budget & sales
Distributing Marketing Communication Budgets
Module III
Advertising design and message strategies
Advertising appeals and execution frameworks
The creative brief
Selecting a Spokesperson
The Creative Brief
FCB Point of View
Module IV
Tools of the marketing communications mix
Overview of Digital Marketing
Evaluation of IMC campaigns
Sales Promotions
Public Relation
Alternative Marketing
Crisis Management
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