VIDEO MARKETING – SOMETHING FAR FROM THE ORDINARY.Utpal
There has obviously been a buzz that has been going around how digital marketing is beneficial and how it is the future of marketing etc. But ever thought there may be something that’s quite different from the normal marketing that is being done? Digital marketing is no kids play but we all know its pros and cons. What digital marketing is and what it includes. All the in and around information of digital marketing. But there is one form that’s unique, creative, innovative, hard and interesting at the same time.
Video marketing can be however you want it to be. It contains the same rule as digital marketing-“CONTENT IS KING”. Content is a very important factor to be kept in mind while video marketing for your brand, company, product, and service.
Video marketing is a place where you can experiment with your wild creative and innovative ideas. But you should keep one thing in mind there is a fine line between normal wild and extensive, non-acceptable wildness.
Many of the marketing campaigns lack that. Video marketing is where you promote your brand by making a small short ad film. It obviously needs concept, and as it is a film, you need the story line of you will promote the brand or product etc., through that one short ad film.
You will need a team particularly for video marketing because it is not just about making a random small ad film and posting it. It is lot more than that, it has editing, sound, appearance and subtitles etc. Always remember to be in the guidelines of the content and concept. Never get side-tracked from the main concept as it can hamper with the content projection.
The other thing you must know is where you want your ad film to appear. Of-course it will be appearing on television, but that is your decision whether you want to or not. So it is important to decide where you want to host your video.
One more thing that needs to be remembered is to keep your budget in mind. As this is a new form of marketing and you are experimenting never go on a full big budget promotional video marketing strategy. Go for a smaller one. Once you are sure you can move forward with your budget.
Decide on an early stage what promotional strategy your video must have. Never go without a planned promotional strategy. Planned promotional strategy includes the pros and cons of the video marketing that you are going to perform. Whether it will make a mark in the market or not.
The last thing to be remembered is never go for video marketing if you cannot manage it. If it is not what you are best at doing opt for a different marketing strategy. Video and images create a huge effect in the minds of the customers. So never go for video marketing if you are not sure, if you are not ready with a proper content and all the things mentioned above in this article.
These are some of the important points that need to be kept in mind while going for video marketing which indeed is a wide range filled with many creative opportunities.