Courses designed by Harvard (SPNM), IIM, S.P. Jain (SPJIMR) & NIT Alumni.  


Looking for Digital Marketing Course?

The Digital Marketing Course (DMC) is been designed to help you excel in the fundamental disciplines in digital marketing, including social media, pay-per-click, conversion optimization, content marketing, search engine optimization (SEO), web analytics, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Digital marketing course will help you to become a digital marketing leader and make you industry ready as soon as you complete the course. You will acquire all the necessary skills through extensive hands-on practice on a wide range of topics and exercises that will enable you to launch and execute digital marketing campaigns with great efficiency and efficacy. You will get training on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.

Courses Offered

Advanced SEO

  • On Page Optimization
  • Keyword Research
  • Off- Page Optimization
  • Social Book Marking
  • Forums

Social Media Marketing

  • Twitter Maketing
  • You Tube Marketing
  • Slideshare & Pinterest
  • Facebook & Insta Marketing
  • LinkedIn Marketing

Google Adwords

  • PPC Training
  • SetUp PPC Campaign
  • Keyword Research
  • Quality Score
  • Display Network Campaign

Google Analytics

  • Web Analytics
  • Admin Interface
  • Analytics Interface
  • Advertising Analytics
  • Conversion Tracking

Mobile Marketing

  • Clicks to Website
  • Click Conversion
  • Adwords Mobile Marketing
  • PPC Strategy
  • App Marketing

Email Marketing

  • Electronic Marketing
  • Newsletters
  • Email Adverts
  • Mobile Email Marketing
  • Direct Emails

Google Webmaster Tools

  • Google Search Console
  • Search Traffic
  • Google Index
  • Crawl & Fetch
  • Testing Robot

Content Marketing

  • Brand Health Metrics
  • Brand Awareness
  • Innovation Metrics
  • Digital Content Marketing
  • Click Through & Conversion

Hashtag Viral Marketing

  • Hashtag Impact
  • Find Hashtags
  • Hashtags on Facebook
  • Trending Hashtags
  • Tools for Hashtag Strength

Digital Creatives

  • Posters
  • Banners
  • Social Media Blogs
  • Content – Content Marketing
  • Learn to Create

Media Buying & Selling

  • Media Planning
  • Selling & Service providers
  • Media Buying Campaigns
  • Media Optimization
  • Do’s for Successful Campaign

Lead Generation

  • Ad-Swaps
  • Thank You Page
  • Create ‘Bribe’ Offer
  • Give Away Events
  • Create High Converting Page

Snapchat Marketing

  • Access to Live Events
  • Partner with Influencers
  • Deliver Private Content
  • Snapchat Marketing
  • Web adverts

Get in Touch


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Basics of Marketing

  • Introduction to marketing
  • Importance of marketing
  • Types of demands
  • Types of markets

Marketing Management

  • Needs, Wants and Demands
  • The STP Model
  • Marketing Channels
  • Marketing Mix

Product Management

  • Introduction
  • Product Classification
  • Holistic Marketing Services
  • Product Mix and Lines

Marketing Strategy

  • Introduction
  • Strategic Marketing Planning
  • Portfolio Analysis
  • Environment Analysis

Brand Management

  • What is a Brand?
  • Brand Equity
  • Brand Framework
  • Brand Elements


  • What is IMC?
  • The Communications Process
  • Sales Promotion
  • Advertising & Media Selection

Marketing Channels

  • Introduction to MCM
  • Channel Integration Systems
  • Channel Members
  • Marketing Channels

Services Marketing

  • Introduction
  • Services Marketing Mix
  • Service Development Process
  • Service Encounter

Consumer Behavior

  • Introduction to CB
  • Consumer & Buyer Behavior
  • Customer Perceived Value
  • Customer Loyalty

Rural Marketing

  • Introduction to RM
  • Rules for going Rural
  • Traits of The Rural Consumer
  • Rural Marketing Model

Marketing Research

  • Marketing Mix Modelling
  • Marketing Intelligence
  • Needs and Trends
  • Environmental Forces

Long Term Growth

  • Introduction
  • Tapping Into Global Market
  • Internal Marketing
  • CSR

Digital Marketing

  • Introduction
  • Search Engine Optimization
  • Search Engine Results
  • Search Behaviour

Retail Marketing

  • Introduction
  • Theories
  • Types of Retailers
  • Retail Marketing Mix

Marketing Analytics

  • Introduction
  • Non-financial Metrics
  • Financial Metrics
  • Customer Lifetime Value

Digital Marketing Course Team

Anisha Mukhija


Radhika Sule

MBA Marketing, JBIMS

Aishwarya Pandey

BEIT, Ex-Capgemini

Utpal Upadhyay

MBA, Marketing, Ex-J.P. Morgan

1000+ satisfied students around the country.