What are the different types of SEO?Utpal
What are the different types of SEO?
Types of SEO
Let’s see a quick definition of what is SEO.
SEO is the procedure of making a website understandable, easier for search engines and friendly for users. SEO is used to increase organic traffic from search engines by improving the positions in the SERPs for various search terms.
SEO has become complex over the years. You have to consider hundreds of rules to satisfy the various search engine ranking factors while optimizing a website to keep your users and search engines happy.
There are various subsets of SEO all of which have different processes under them. It’s just a way of breaking down a complicated process in a smaller processes that are easier to manage.
So, the various SEO types are:
- Technical SEO
- On-Page SEO
- Content SEO
- Off-Page SEO
- Mobile SEO
Technical, On Page and Off Page SEO are the most important types.
Technical SEO is exactly what the name describes i.e. technical guidelines that help the search engine crawlers to effectively crawl and index your website thus affecting the visibility of the website.
The most important Technical SEO guidelines are:
- Examine and optimize your robots.txt to ensure that the search engines can correctly access your website.
- Add and demonstrate your website with Google Search Console and state your preferred domain.
- Use coverage reports to find and fix crawl errors and broken links.
- Create an XML Sitemap and submit to all major search engines.
- Optimize your site structure and URL structure.
- Follow SEO Friendly web design
- Create websites that load fast on desktop as well as on mobile devices.
Search engines glance at a website as a whole, ranking is performed on a page level. Pay attention to the optimization as it’s important for each and every page of your website.
The most important on-page SEO guidelines are:
Optimize your page titles. This is a critical SEO factor. Page titles are shown in the search results and should be interesting for users to click. Search engine bots should understand what your content is about just by reading the title of your page.
Optimize your H1 Tag. H1 tag is what is displayed as the heading of a page. An optimized page has only one H1 tag and it has the same value as that of the page title.
Optimize your headings. Besides the H1 tag, a page needs to have subheadings (H2, H3) for the different sections. Subheadings make it easier for the crawlers to read and understand the pages.
Content SEO is a subset of on-page SEO. Content SEO is all about the quality of the content and how to make it better.
To achieve this, you can follow these guidelines:
Find the SEO keywords that are important for your website and include them in your content.
Get one step further and look for long-tail keywords and logically related (or LSI) keywords, and add them to your titles, headings and main content.
Publish content that is detailed and long enough so that users can get what they want and search engines have enough clues to understand what your content is all about.
Search out for other high-quality websites and other pages of your website to help users learn more about a topic.
Make use of schemas and structured data to pinpoint to search engines important parts of your content.
Off Page SEO
Off-page SEO is all about promotion. The previous SEO types concentrated more on the website framework and content, off-page SEO has to do with techniques you can use to promote your website.
Websites that are popular rank higher on Google than the less popular.
The most important off-page SEO methods are:
Link Building: It is the process of getting SEO backlinks from other websites.
These backlinks act as ‘votes of trust’ and increases the authority of the target website.
Brand Promotion: Google peers to rank known brands at the top in the results because of people trusts and know them well. You should also work on the promotion of your brand and inspire conversations about it on the various social media networks and forums.
That’s about it. Hope you enjoyed reading. All the best!