How to become an expert in your niche?Utpal
How to become an expert in your niche
It is one of the biggest challenges to prove to your audience that you are an expert in your niche. It is important to convey to your readers that you know what you are talking about and that they can trust you. Trust is the key to convert your readers to loyal readers, followers or customers.
The most obvious way is to start a website or blog in the area of your expertise. For example:
You can start a blog on providing financial advice if you are an accountant
If you are a nutritionist you can start a blog about balanced meals and dieting.
If you are a fitness freak you can write about gym routines and diet.
I have a hobby you can write about your hobby.
- Find your true passion
The quality of the content is the key to the success of your web site or blog. You need to have a passion to create good content for the chosen industry. Passion is over and above expertise and this is what distinguishes a good website from an exceptional site.
What happens when you are not an expert in a niche but still want to run a web site on that subject?
There are different options available and this is what I will be discussing below.
- Hire an expert
The Internet facilitates the search of experts in order to help you cover the gap between good content and exceptional content
Where can you hire experts?
There are many websites that bring contractors and workers together. Websites like worknhire.com, freelancer.in, guru.com are great places to start looking for your experts.
How did it work?
Prepare the job description which explains what the job is all about with as many details as you can and you ask the interested parties to apply for the job. You can add restrictions on who can apply to filter out applicants and at this stage preferably don’t mention anything about salary.
You register for an account and post the job opening on one (or more) of the sites listed above.
You will start receiving applications for the job in a few hours. Depending on the type of expert you are looking for, you may get hundreds of applications, so be prepared to manage and filter them to find the right candidates for the job.
Be careful as many applicants apply without reading the job requirements. Reject those applicants at the very beginning.
The next step is to create a short list of 3-4 applicants and start talking to them, asking questions and in short doing the ‘interview’ process as you would in the real world.
In this stage, you need to look at their qualifications, work experience, portfolio, availability, etc.
Give them more details about the job (including payment details) and invite them to participate in a short paid pilot. In the pilot, simply give them one or two tasks and ask them to perform their best. The applicant with the best work can be hired for a trial period of one month.
The important thing to understand is that you don’t have to do anything alone when running a website or blog and you can always hire an expert to fill in the gap.
- Become an expert
If you can’t afford to hire or you don’t want to take the risk, then there is no other option than becoming an expert!
How to become an expert in a niche?
Find out who are the ‘experts’ in your niche – Find out who are considered the leaders/influencers and follow them in all social media channels like Facebook, Instagram, etc.
Log into online journals and courses so that you can become knowledgeable in that field
Do your keyword research and find out what to write about – Firstly, you must learn how to choose your blog titles cleverly so that you can increase your chances of ranking higher in the search engines.
Practice makes one perfect – The more you write, the more content you publish online; the more interaction you have online, the better you become. So, start producing content about your niche and always have in mind that quality is more important than the quantity.
If writing is not your best friend, then there are alternatives – If you think that you have the knowledge for a topic but you are not good at writing then you can hire a copywriter to fix your mistakes or look for alternatives to writing like producing a video, a slideshow, a podcast or an infographic!
Brace your SEO skills – Don’t forget the basic SEO principles when writing content. Focus on the content but SEO can give your content a real boost and value.
- Who is an expert?
If you think on it for a while an expert is someone: Who knows a subject well That people can trust and consider an expert
What does this tell us in the online world?
- Show off your expertise in writing
- You need to show off your trust in your social media profiles.
Namely, an expert is more likely to have followers on various social media channels which indicates that people trust him.
Just think, would you trust someone with a few followers as an expert in a niche or someone with thousands of followers?