How to SEO Optimize your Homepage?Utpal
How to SEO Optimize your Homepage?
Why you should SEO optimize your homepage?
There are many reasons why you should pay attention to your website’s home page. In many cases, it is the first page users see and it is one of the pages where users will visit, even if they go on any other pages of your website. People will visit your website’s homepage to find more about your blog and business.
SEO(Search Engine Optimization) wise it’s very important since it is a perfect opportunity to give Google a big hint about what the website is all about. Google will use this information to create your website’s entry in the SERPS(Search Engine Result Pages) when people search for your domain name.
Your search snippet needs to be precise, engaging and professional.
In a few cases, the homepage is also a runner to rank in the top positions for highly competitive keywords because it absorbs all the power and rank of the page from the rest of the pages.
Consider the following examples:
Contentmarketinginstitute.com homepage ranks best for ‘content marketing’ because the website has a profusion of articles related to content marketing.
socialmediatoday.com homepage ranks for ‘social media’ since it consists of massive content related to social media marketing.
The procedure of optimizing your homepage comprises a number of steps.
It’s not only a matter of technical SEO, but there are also other elements that have to be present in order to have a highly optimized homepage. Remember, SEO is not just for search engines but it’s mainly for users and usability. The optimization of a homepage is not different than doing SEO on other pages of your website.
Follow these homepage SEO tips for your homepage optimization:
- Optimize the Homepage Title
Don’t just use your website or business name as the homepage title. Be creative by giving the users and search engines plenty of information about your website. Utilize all 60 characters you have to blend keywords and business information in one sentence.
Write the title up to 60 characters. Include keywords that represent your business or website rather than only using your brand name. Place your target keywords at the beginning of the title. Add the keywords. Don’t add too many keywords in the title.
- Optimize the Homepage Meta Description
Do remember that Google may choose not to show your description but use their own. This may affect if your description is too short (i.e. less than 130 characters) or too long i.e. (more than 154 characters), or if it consists of a lot of keywords.
- Optimize the H1 tag
Each and every page of your website including the homepage needs to have an H1 tag. The H1 tag is normally at the top of the page and most themes are configured to display the page title enclosed in h1 tags. If you have any ideas for setting up the H1 tag make sure that you include some related keywords.
- Homepage image SEO
A good homepage needs to have images. Images create less boring situations on your websites and the message that you want to pass to your readers are more clear. Images can be used as a signal to the crawlers about your content.
When using images for your homepage make sure to:
- Set an ALT text that describes the image.
- Include ALT text keywords in a natural way
- When an image includes text, try to separate the image part from the text part. Search engines can’t read text that is embedded in a jpg or png format.
- Keep the image without the text and then add the text using CSS and HTML for maximum SEO.
- Optimize Your logo
Every website needs to have a unique logo. To optimize your logo there are 2 easy things to do:
Make sure that your image filename only consists of the name of your website. For example, my logo has this filename: ‘websitename.png’.
ALT text must include your website name i.e. ‘website_name Logo’.
- Add Proper Structured Data Mark-up
Structured data is a way to describe your data to search engine crawlers.
All search engines have been following a common structure of presenting the various types of data and your job as a webmaster is to add the necessary ‘tags’ to your HTML code.
Google may use structured data in the SERPs and this makes your entries more appealing to users and this means higher CTR (click-through rates).
Check Mobile Friendliness
More than 50% of the searches on Google are from mobile and it is more than necessary to have a mobile-friendly website.
For mobile websites, Google is using a different ranking algorithm but the basic SEO configurations are the same for both desktop and mobile.
You should run the mobile-friendly test and fix any errors when working with the homepage SEO.
Also, make sure that your mobile homepage has the same content as your desktop homepage. Don’t confuse Google by giving them blended signals.
It is best to use a responsive website design so that SEO can fix what you do for the desktop are immediately available for mobile.