How To Write SEO Friendly Content?Utpal
How To Write SEO Friendly ContentHow to create SEO friendly content that can always keep users and search engines happy? What are the 10 most important things you should know for writing content that ranks well in search and at the same time is useful for your readers?
How to write SEO Friendly Articles
- Write content that is unique and original
- Do homework before writing your post titles
- Pay attention to your introduction, sprinkle keywords
- Don’t forget about the body of the page
- Interlinking is good for SEO
- Beautify the text
- Display the author name and bio
- Use image(s) and optimize them
- Read it again
- Is your content better than the competitions?
Write content that is unique and originalUnique and original content doesn’t mean that you have to propose something new, it means that your text should not be plagiarized or we can say that it should not be copied from other websites or sources. Google is very good at identifying duplicate content and there is no reason for them to rank a web page or website with copied content. What they need in their index are web pages that answer people’s search queries. The more unique web pages they have, the more are the chances to keep their users happy and coming back again. Adding a link back to the original source does not make your content unique – one of the mistakes many bloggers make is to copy content from a website, publish it in their own and then add a link back to the original source. While this is a proper way to do things ethically but in terms of content uniqueness, it does not change anything. How do you ensure that your content is unique? – Use a copyscape, or any tool that allows you to enter a piece of text and tells you if it is ‘unique’ or not. If not unique, then you can make changes to the content until your copy is 100% ‘original’.
The title of your post is very much important for many other reasons and well-structured titles will help:
Do homework before writing your post titles
- Search engines will understand what your page is all about
- Users will understand if this is something they want to read before clicking
- Newsletter subscribers to decide if this is an email they want to open and read
- Advertising systems to decide if this is a page they want to advertise on or not.
- It is also one of the most important on-page SEO factors
How to choose a post title that satisfies the above criteria:
While considering the above guidelines, have in mind that the order of keywords in a title is important – to try to have your keywords first and then the rest of the words.
- Do your keyword research to find out what people are searching for and if it is related to the topic of your page.
- Search Google, Yahoo, and Bing using your keywords to find related titles. Take note of the suggestions you get while typing keywords in the search box and also scroll down the search results page to see what other people have also searched for.
- Once you decide on the basic structure of your title (using the two methods explained above), try to make your title more social and attractive to users. Always think like a user and judge whether your title would encourage you to click and visit that page.
- Make sure that your title length is less than 65 characters.
4. Don’t forget about the body of the pageThis means that while you should give the necessary attention to the title and description of your page, you should also consider adding your keywords naturally in the body of the page as well.
Use internal linking in articles/pages to create your own small webs within your websites. Read up as to how internal links ease user navigation.
Interlinking is good for SEO
Back in May 2011, Amit Singhal (Former head of Google Search Team), published a set of guidelines for high-quality websites on Google Webmaster central. Not surprisingly, a few of them had to do with how the text/content of a page is presented to the user. When preparing your page, give some attention to the details and make it easier for users to scan through the text to get what they want. Make your page appearance good by adding bold, italics, images, videos, small paragraphs, and headings. If I beautify my text, will that give me better rankings? Of course not, but it can help in many other ways that can indirectly affect your rankings.
Beautify the text
The web is no longer anonymous, this means that when you publish your content on a web page, you will also need to show details about the author. The best way to do this is by adding a small author bio box below your articles.
Display the author name and bio
Images are good for the user as they make the content less boring. They are also good for search engines since it’s an additional way to understand more about a given page.
Use image(s) and optimize them
Best practices for using images in your content include:
- Use images only you have the necessary copyrights
- Optimize the image size because it slows down the page loading time
- Using ALT text is a great way to describe what the image is about – you can use keywords in the alt text.
- Use meaningful image file names instead of numbers and unrelated characters
Always pay attention because you don’t want to publish something that has spelling mistakes, grammar errors, or sentences that don’t make sense. Before hitting the publish button make sure that you checked for compliance with the guidelines mentioned above and that it reads well without errors or omissions.
Read it again
We all know that there is a lot of competition on anything you publish on the Internet and search engines have a really tough job in determining what to show in their top positions. You need to convince them that your content is more beneficial to the searcher than what it’s already in their index. Of course, there are a lot more factors that play a role like domain authority, backlinks, who wrote the page, etc. but what you can do as a first step is to do some checks before you hit the publish button. So, when you finish a page and it is ready to go live, search on Google for the title of your page and examine very carefully the websites in the first 10 positions.
Is your content better than the competition?
Compare them with your page in the following areas:
All the best…Hope the article helps you.
- What is the average length of content, in terms of words? If your copy is much less, then before proceeding you may consider adding more content.
- What type of content to the other pages have? Do they have a lot of images, videos? How does it compare with your page?
- Quality of information? When it comes to the quality of the information provided, is your page better than the rest and is it more helpful to users?