Program


Marketing lies at the core of all businesses. It is a set of guiding principles and organizational philosophies for communicating with the customer, competitors, collaborators and the environment. Even if you have an extraordinary product, if you don’t market it correctly, it would not be able to garner the appropriate audience for it. Marketing managers are the ones who have the responsibility of connecting customers to the core company. This course offers a complete overview to marketing management. The course explains the nature and purpose of marketing, followed by the fundamentals of the thought process that goes into the marketing of a product, service or brand. It takes a deep dive into consumer behavior, retail marketing, digital marketing, rural marketing, marketing of services, product management, brand management, Integrated marketing communications, marketing channel management, marketing research methods, pricing strategies, new product marketing and growth strategies.

Course Details


Basics of Marketing Management

  • Introduction to marketing
  • Importance of marketing
  • Types of demands
  • Types of markets


Marketing
Management

  • Needs, Wants and Demands
  • The STP Model
  • Marketing Channels
  • Marketing Mix

Product
Management

  • Introduction
  • Product Classification
  • Holistic Marketing Services
  • Product Mix and Lines

Marketing
Strategy

  • Introduction
  • Strategic Marketing Planning
  • Portfolio Analysis
  • Environment Analysis

Brand
Management

  • What is a Brand?
  • Brand Equity
  • Brand Framework
  • Brand Elements

Integrated Marketing Communication

  • What is IMC?
  • The Communications Process
  • Sales Promotion
  • Advertising & Media Selection

Marketing Channel Management

  • Introduction to MCM
  • Channel Integration Systems
  • Channel Members
  • Marketing Channels

Services
Marketing

  • Introduction
  • Services Marketing Mix
  • Service Development Process
  • Service Encounter

Consumer
Behavior

  • Introduction to CB
  • Consumer & Buyer Behavior
  • Customer Perceived Value
  • Customer Loyalty

Rural
Marketing

  • Introduction to RM
  • Rules for going Rural
  • Traits of The Rural Consumer
  • Rural Marketing Model

Marketing Research Methods

  • Marketing Mix Modelling
  • Marketing Intelligence
  • Needs and Trends
  • Environmental Forces

Creating Successful Long Term Growth

  • Introduction
  • Tapping Into Global Market
  • Internal Marketing
  • CSR

Digital
Marketing

  • Introduction
  • Search Engine Optimization
  • Search Engine Results
  • Search Behaviour
10 Modules
15 hours

Retail
Marketing

  • Introduction
  • Theories
  • Types of Retailers
  • Retail Marketing Mix

Marketing
Analytics

  • Introduction
  • Non-financial Metrics
  • Financial Metrics
  • Customer Lifetime Value

Which roles will be you be eligible for after this course?


  • Marketing strategist
  • Brand manager
  • PR specialist
  • Marketing manager
  • Advertising professional
  • Market analyst
  • Sales manager

Pricing


Basic
Rs 7999
Basics of Marketing Management
Marketing Management
Product Management
Brand Management
Integrated Marketing Communication










Get Started Now!
Turbo
Rs11999
Basics of Marketing Management
Marketing Management
Product Management
Brand Management
Integrated Marketing Communication
Marketing Channel Management
Consumer Behavior
Rural Marketing
Marketing Research Methods
Digital Marketing
Retail Marketing
Marketing Analytics
Marketing Strategy
Services Marketing
Creating Successful Long Term Growth
Get Started Now!

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