Program
Course Details
Basics of Marketing Management
- Introduction to marketing
- Importance of marketing
- Types of demands
- Types of markets
Marketing
Management
- Needs, Wants and Demands
- The STP Model
- Marketing Channels
- Marketing Mix
Product
Management
- Introduction
- Product Classification
- Holistic Marketing Services
- Product Mix and Lines
Marketing
Strategy
- Introduction
- Strategic Marketing Planning
- Portfolio Analysis
- Environment Analysis
Brand
Management
- What is a Brand?
- Brand Equity
- Brand Framework
- Brand Elements
Integrated Marketing Communication
- What is IMC?
- The Communications Process
- Sales Promotion
- Advertising & Media Selection
Marketing Channel Management
- Introduction to MCM
- Channel Integration Systems
- Channel Members
- Marketing Channels
Services
Marketing
- Introduction
- Services Marketing Mix
- Service Development Process
- Service Encounter
Consumer
Behavior
- Introduction to CB
- Consumer & Buyer Behavior
- Customer Perceived Value
- Customer Loyalty
Rural
Marketing
- Introduction to RM
- Rules for going Rural
- Traits of The Rural Consumer
- Rural Marketing Model
Marketing Research Methods
- Marketing Mix Modelling
- Marketing Intelligence
- Needs and Trends
- Environmental Forces
Creating Successful Long Term Growth
- Introduction
- Tapping Into Global Market
- Internal Marketing
- CSR
Digital
Marketing
- Introduction
- Search Engine Optimization
- Search Engine Results
- Search Behaviour
Retail
Marketing
- Introduction
- Theories
- Types of Retailers
- Retail Marketing Mix
Marketing
Analytics
- Introduction
- Non-financial Metrics
- Financial Metrics
- Customer Lifetime Value
Which roles will be you be eligible for after this course?
- Marketing strategist
- Brand manager
- PR specialist
- Marketing manager
- Advertising professional
- Market analyst
- Sales manager
Pricing
1000+ satisfied students around the country.
It’s been a great experience learning digital marketing with hands-on experience. The sessions were interactive and well-planned. I improved my conceptual and practical knowledge of digital marketing by attending the sessions here. Thankyou DMC Team!
Great presentation skills. You connected to us. Concepts were clear. The hands-on experience I got during the course made me confident with the Digital Marketing concepts
It was very helpful and got to learn new topic in short span of time.All the lectures were articulated well ,and the pace for lecture was also understandble.Knowledge of all the mentors are great and at the end of the course they not only appericate your efforts but also tells you the area in which you should improve your skills in !
I myself being a part of this course can tell everyone about it that it helped me a lot and had an amazing time with a good experience while understanding the digital world.
It was really nice attending the DMC session.I got to learn a lot about Google adwords, Facebook Marketing and Google Analytics. Keep up the good work DMC and thankyou!
Very engaging lecture. Doubts were solved on a regular basis. All the sessions were fun and informative. It was truly worth it.
Thanks DMC team for such an amazing course on Digital Marketing. I feel very confident on my knowledge on SEO, Social Media marketing etc. I seriously learn a lot from live project I got!
Comprehensive and upto date course on all the relevant topics to succeed in the Digital marketing profession. Highly recommended for freshers and working professionals. This course also enabled me to understand the current digital scenario in a better way.
It is a program that covers a lot of ground on digital marketing and makes you think about digital opportunities in the new ways. It also acquaints one with the tools to evaluate your digital understanding.
Thank you sir! Enjoyed your session alot. Learned alot and also I am a Google adwords certified now. Enjoyed listening to you. Heartly thank you dmc team.
Your entire lecture was good sir and every concept was explained well,I got to learned alot by the live project that was given to me and also learned how to be a team player.Thanks DMC team for such an amazing course on Digital Marketing.
DMC comes with great professional guidance and also great mentors. Right from working on the live projects to working in teams and presenting our start-up ideas, the experience at DMC.net was very enriching. Thank you DMC team
It was amazing to learn SEO and Digital Marketing. I Learn SEO with practical knowledge which I gained from this course and it was a complete different experience
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I feel very confident on my knowledge on SEO, Social media Marketing etc. I seriously learnt a lot from the live project I got !
Understand real concept about the Google ads which will help to increase knowledge about digital marketing. Got the exact concept about advertisement of social media. Thank a lot
A good session. Helpful in learning digital marketing terms.All the queries regarding the course was answered and explained well.The material for the course was also excellent ,with help of presentation and case study that was provided helped me a alot to gain knowledge regarding digital marketing.Thankyou to the whole DMC Team!
Very useful material. Starts from basics. Builds all the concepts thoroughly. Highly engaging. Made a right choice to pick this course. Satisfied after this. You would highly learn a lot from live project that dmc gives you to work on!
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