WHAT IS ON PAGE SEO? SEO can be split into two categories that are ON-PAGE SEO and OFF PAGE SEO. Let’s talk about ON PAGE SEO. ON PAGE SEO means doing all the things that you can do on your website. It increases your rank higher by using tools like page title, meta description, and internal linking. So first we will deal with meta description. META DESCRIPTION:- Meta Description is a short content of a website that can be described in 150 to 160 characters in length. The most important keywords of your website can be included in meta description so that the search engines can highlight those keywords easily which will help you to increase your website’s ranking. Try to avoid boring and duplication of data in the meta description. IMAGE SEO:- This is the best way to visualize your website. Including relevant keywords can help you to find your website also on other image search engines. Note that the image size should be reduced so your website can load faster. Under the Digital Millennium Copyright Act you can be issued a notice if you have used a copyrighted image. Use the JPEG image type as it provides the best options for maintaining the quality of the image when compressed. So using rich-media it will help to increase the rankings and optimization of data. INTERNAL LINKING:- Internal linking is a type of hyperlink. Linking on your website can help to increase traffic. Several techniques can improve the internal linking structure. The main is CONTENT LINKS and PERMANENT NAVIGATION LINKS. Content links are useful for bloggers as they can provide links in their articles. The internal link also connects your content and give search engines an idea of how is the structure of the website is. PAGE TITLES:- This is the most important factor in SEO. The title of the page should be of 16 characters which will help the crawlers to identify the relevant keywords in your given title tag. Keyword stuffing should be avoided. Keyword stuffing means not including a large number of keywords. The keyword stuffing can make a bad impact on your website. HEADING TAG:- While writing your Blog’s or article, break up the content in small paragraphs and contents to make it easy for the people to read it. These sections can be divided through H1, H2 H3, etc tags .H1 tag is used for the main heading of the page. H2 to H6 tag is an optional tag used to arrange the content of the data of your website. They are very much useful to communicate with the search engines what your website is about. PAGE SPEED:- The time taken by the web page to load is called page speed. It is decided on several different factors such as image size, site’s server and page size. A fast loading website can increase your ranking on the search engine. There are many tools to compress your images and page file without affecting them.
The search engines have also launched Accelerated Mobile Pages(AMP), which allows the user to create light and fast versions of web pages. Also recently Google announced a new ranking algorithm, this will be only for those pages who deliver the slowest experience to the users. SITEMAP:- Search engines especially like ‘XML’ sitemaps are specially formatted maps that can be read quickly by a bot. By using the XML sitemap you can enter more information about the page. These are just some of the ways that will help you to improve your ON PAGE SEO. These will help your site to be crawled entirely by the search engine spiders. This will help you to increase the quality and quantity of website traffic. The above is an overview of the best ON PAGE techniques.
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