Inside the SEO World

By Utpal Uncategorized 0 Comments

What is SEO and How To Do It?

When you’re doing SEO for your blog/website, you need to make sure you’ve got a bunch of important things covered in order to guarantee SEO-friendly content. SEO is nothing more than a given page’s optimization. It can even be the optimization of the whole website.

1. Keyword research

This is one of the most critical stages for any blogger to write SEO-friendly content! Therefore, some of my SEO content writing tips have to explore this aspect.

a) What is Keyword Research in SEO and How To Do It?

Keyword research is when you use keywords in order to find and research search terms people insert on search engines. Because these have a lower search volume while still holding the remarkable possibility of having a great rank on the SERPs – which kind of serves to compensate you betting on a lower-search-volume keyword.

b) Spy your competitors and see which keywords they’re getting traffic

Spying on your competitors before picking the keyword is always a great idea.

How do you find out what keywords your competitors are ranking for?

Perform Manual Searches on Google

Using the keywords you want to optimize for. Check the results and especially the position of your different competitors since you’ve got an array of metrics

Use SEMRush

The easiest way for you to know which are the keywords your competitors are ranking for is to use SEMRush. All you’ve gotta do is insert your competitor’s URL on SEMRush and the platform will miraculously tell you which keywords your competition is ranking for!

2. Choosing SEO-Friendly titles for your blog posts

As you may have expected, the title is a fundamental part of any text. It’s also one the most important factors when it comes to search engine-driven searches. In fact, it’s the “face” of your post, and it’ll basically let the search engine understand the context to which your post belongs. For a remarkably SEO-friendly blog post, you should try analyzing your post’s context. Depending on the topic, there are several modifiers that can suit the content, for instance:

“best”
“free”
“2018”
“guide”
“how to”

Sub-title Make sure to create a text with many Sub-titles or H2 Tags. Because it becomes easier to read and the titles will give you some SEO rewards!

3. Meta Description

The meta-description (MD) is the text that’s generally used by Google to show the text results of the second and third lines of search results, underneath the TITLE. It’s important to make sure your MD is well-written and appealing. Because – the better written – the higher the CTR (Click-Through Rate) will be. Write a description that explains what your article is all about and use your long-tail keywords.

4. SEO-Friendly Content: The Real Gold Mine

You can never forget that – in order for any post to be truly SEO-friendly – content is of the essence. Indeed, you can’t possibly think of creating a super SEO-friendly post if your content is superficial, tainted by an awful use of improper language, written in an impossibly complex technical jargon, etc. In order for your post to have a fighting chance, you have to dedicate a lot of time to make sure that what you write deserves not to be shallowly skimmed but thoroughly enjoyed by users who are looking to explore the type of info you’re expatiating on!

5. Use media and optimize images (ALT Tags)

You should never forget to insert images in your posts so as to get users to read your words. Strategically-placed and adroitly-chosen images can also strengthen your actual message. Moreover, you should always give proper alt attributes to the images. Indeed, both alt tags and title tags power up your message towards spiders and improve your website’s general accessibility. This is an overview of SEO for you.

Inside the SEO World