Various SEO Mistakes to Avoid and How to Fix Them

Various SEO Mistakes to Avoid and How to Fix Them

Various SEO Mistakes to Avoid and How to Fix Them

Beginners to SEO make mistakes either because they are not aware of the basics of SEO or just because they don’t understand it correctly.

SEO is a fast-changing field and what worked a few years ago may not work today. It is thus important to stay educated and informed about the latest SEO developments.

Here is a list of few mistakes that can be avoided if:

  1. You aren’t using a keyword research tool.
  2. Your page titles and descriptions are not unique.
  3. You are not active on social media.
  4. You are not using Google Search Console and Bing webmaster tools.
  5. You are not following a consistent publishing schedule.
  6. Your content is not of high quality.
  7. You have a slow loading web site.

1. You aren’t using a keyword research tool

Some people out there believe that by using a keyword research tool before creating their content, they are somehow cheating. This is in fact a big SEO myth.

A keyword research tool such as Semrush or the Google keyword tool will give you an indication of what queries people type in the Google Search Box. By including those keywords in your articles or pages, you make the content more relevant to your users and easier to understand for the search engines.

2. Your page titles and descriptions are not unique

The importance given by Google and Bing to your page titles and descriptions is very high, still, the majority of the webmasters do not provide unique titles for each of their pages and this is probably the biggest SEO mistake.

If you fail to provide them with a title that is meaningful to both  (search crawlers and users) you will minimize your chances of ranking high on Google and will drive visitors away from your web page.

How to write SEO friendly titles:

  1. Titles should max 60 characters.
  2. They have to be natural and should describe what the page is about.
  3. They need to include keywords but not stuff keywords.
  4. They must be unique for each web page.
  5. Titles are shown in the SERPs (search engine results pages) so they also need to be attractive to the user in order to receive more clicks.

3. You are not active on social media

Social media is one of the best and most effective ways to promote your website or new content.

It would be a huge mistake if you are not active on any one social media platform.

Most SEO experts agree that social signals are getting more weight in the ranking process and besides the SEO benefits, social media is also a good source of traffic.

You don’t have to be active in all networks or to spend a lot of time socializing without a purpose. You just need to find which platform is best suited to your audience and try to build authority and trust by following the leaders in your niche,  sharing informative and useful content.

4. You are not using Google Search Console and Bing webmaster tools

Not registering your website with Google Search Console and Bing webmaster tools is like driving with your eyes closed.

Both Google and Bing created webmaster tools as a way to help website owners to find out more about their web properties. There are many uses one can benefit from after one registers their website and the process is simple and even a beginner can do it.

Instead of guessing what might be wrong and you are not getting as much search engine traffic as you should, open your eyes and take advantage of the feedback given to you by search engines.

5. You are not following a consistent publishing schedule

It doesn’t matter if you publish new content daily, every other day or once a week; what is more important is having consistency in your publishing schedule.

Decide in advance and stick to that plan on how many times you wish to publish new content and when.

Consistency does have SEO value and it does bring in more traffic.

6. Your content is not of high quality

The latest vogue in SEO is all about authority and trust.

Your aim is to build trust between your website and users and authority between your website and search engines.

One of the ways to build authority is by constantly publishing high-quality content.

It’s a huge SEO mistake to only concentrate on everything else and just forgetting about the importance of content.

Try to build up authority and trust through your content instead of trying to have as many pages published. The benefits are a lot and go beyond achieving high rankings.

7. You have a slow loading web site

Not taking advantage of speed as a ranking factor is probably a crime. A faster website will bring more traffic and will generate more sales and more page views.

If you are running ads on your web site (like AdSense) a faster web site will also generate more ad clicks and ad revenue.

How to improve the loading time of your web site?

You basically have 2 options. The first one is outsourcing this task to a professional team and let them find their way through the bits and bytes and the other way is doing it yourself.

Thank you for reading. I hope it was insightful, now go make those changes if you spotted any.

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