What is Digital Marketing?

What is Digital Marketing?

Digital marketing surrounds all marketing efforts which use an electronic device or internet. Businesses leverage digital channels such as search engines, social media, and other websites to connect with customers.  

How does a business define digital marketing?

Digital marketing defines the use of various digital tactics to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how digital marketing campaign supports their important goals. And depending on the goals, marketers can support a larger campaign through free and paid channels.

Some examples of digital marketing are: 

Search Engine Optimization  (SEO) Social Media Marketing          (SMM) Pay Per Click                             (PPC) Content Marketing                   (CM) Let’s look at all these aspects from a birds eye view: fmslkfs fvkfsgighe

Search Engine Optimization (SEO)

What, and why is it important?
For beginners, Learn what search engine optimization is, why it matters and all the need-to-know basics to start yourself.  
How do search engines work?
If search engines can’t find you, any of your work does not matters. This event shows you how their robots crawl the Internet to find your site and add it to their indexes.   
Keyword Research
Understand what your audience wants to find. We target the user’s first because that’s what search engines reward. This method is used to determine what your audience is seeking. Keywords are used for ranking your website high on search engines.   
On-page optimization 
On page optimization in SEO is a method of optimizing individual web pages for ranking higher in search engines and also create traffics for the website. On-page optimization is important for search engines to determine what to rank your websites for.   
Tags include the title tag, meta tag, heading tags, and meta descriptions. These tags provide users and search engines information about your page. All the tags must be relevant and useful that keeps the reader on your site.   
A short URL is always better than the longer one. An SEO can help you create a concise URL that search engine loves.  
An accurate and correct content that speaks to your readers effectively is a great tool for ranking your website in search engines. Content must not only just stand out but also solve users’ problems.      

Social media marketing (SMM)

Social media marketing target’s social networks and applications to spread brand awareness or promote a particular product or service. Social media marketing is very effective in creating brand awareness. It gives the impression of a connection between the customer and the seller. Furthermore, the campaigns spread through social media are believed to be more effective because they are discovered through links that are shared by trusted sources. When using social media firms can allow customers and internet users to post user-generated content.   There are two strategies for engaging social media tools:

Passive approach

A passive approach strategy is an approach in which various blogs, articles, and interactions are done to gain more traffic onto their posts. The company assigns different social media managers who interact with social media platforms and posting time to time blogs and articles.   

Active approach

Active marketing requires action on the part of the small business. Active marketing may mean networking with other businesses or working on building your referral pool. This type of marketing is deliberate and purposeful. It takes effort. Active marketing often includes meeting vendors and customers face to face, holding sales appointments, and making cold calls. This kind of marketing requires skill and persistence.  

Pay Per Click

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links. When someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software”, our ad might show up in the very top spot on the Google results page. A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click-campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

Content Marketing

Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. But what does content marketing actually mean for your business? What makes it different from what you already do to sell your products and services? Content marketing uses blogs, podcasts, video, and social media sites as a vehicle. Copywriters write magnetic headlines, persuasive landing pages, and conversion-driven emails. Two totally different things, right? In any smart online marketing strategy, they work together. Content marketing is being used by 86% of businesses today. But effective content marketing? Not so easy to find. That’s all for the overview, you can head over to other blogs and get an in depth knowledge about the written topics.

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