What Is Google And Web Analytics?

GOOGLE AND WEB ANALYTICS

In this article, we are going to learn about Google and web analytics, so let’s get started. Google analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes. In simple it is a free tool where you can track clicks on your site and can do surveys on any data.

WHAT ARE THE THINGS YOU CAN DO WITH GOOGLE ANALYTICS:-

• Website analytics data.
• Find out which online campaigns bring the most traffic and conversions.
• Geographic locations your visitors.
• Show the channels your traffic is coming from.
• The path visitors take through your site.
• Track clicks on your site.
• Learn what people are searching for on your site.
• Visualize what people click on the most.
• Rank pages by popularity.
• Discover if you need a mobile site.
• Show real time-traffic data.
• See how quickly your website loads.

Set up Goals in Goal Template:- Goal templates are designed to help you set actionable goals that meet standard business objectives. The goal categories are the larger business objectives that motivate the Goal template. Try to create at least one goal for each category to get a better understanding of how users interact with your content.

Create custom Goal:- A destination goal is a page on your website that users see when they complete an activity. An event goal is triggered when a user does something specific like downloading a pdf or starting a video. A page per visit goal is triggered when a user sees more or fewer pages than a threshold that you specify.A duration goal is triggered when a user’s visit exceeds or falls below a threshold that you set.

WHY TO USE WEB ANALYTICS:-

In the past, we operated based on assumptions and not on hard data. Now, we can access an enormous amount of data at a relatively low cost by using web analytics. Web analytics can present new insights and opportunities. So web analytics is about quantitative data as well as qualitative data. In simple terms it means collecting, analyzing and measuring user data. By using web analytics it is possible to analyze your competitor’s data and compare it to your own data. It can also reveal how hesitant or eager visitors are to do business with you. Web analytics measures what happens offline as well as what happens online.

Hence web analytics is all about leveraging relevant data to improve your business. Analytics is only possible if context, data, and creativity are present.The analysis involves breaking a complex topic into smaller parts. This helps to understand and optimize the data.

DATA SOURCE IN WEB ANALYTICS:-

Data sources are basically files that contain all users information, it is further transformed into actionable information. Server Logs help to collect the data of all the users. Server logs record each and every activity, likewise, millions and billions of data are collected by analytics and they are segregated by the server logs. Example:-time, date, IP address, pages, browser, country, and origin. The data recorded are segregated into the day, week and month.

That was all, I hope it helped you.